The integrated growth and transformation partner to the world’s leading organizations, nurturing and developing innovations that drive outcomes. We push the boundaries of business transformation and sustainable growth for brands, people and society.
Dentsu increases the potential for innovation to happen, creating experiences that can enrich every business. See what our global team of innovators and integrators can do for you.
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
Innovating to impact
For over 120 years, innovation has been a core tenet of dentsu’s offering – exploring new ways to reach, engage and nurture relationships with audiences. Dentsu is at the cutting edge of the industry, producing new ways of working and generating growth through the power of technology and creativity.
Through innovation, we ensure the impact our clients need to drive growth in their business, while also generating a positive effect on the industry, society, and the world. Innovation at dentsu is always in pursuit of an outcome, meaning we are always focused on the end impact that we’ll have a for a client and their communities. For some businesses this might be hard return on marketing investment or increasing revenues, but for others it may be driving behavioural change, building positive culture or connecting disparate communities.
Innovating to impact, on a global scale
Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative. Our network of global leadership brands allows us to offer deep expertise from teams that have been honing their craft for decades. But when we come together, we can drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
Looking at their business in a new way | Business Strategy
Productizing innovative ideas | Products/Services
Aligning business strategy to the company purpose | Brand
Meeting and exceeding the customer expectations | Sales and Marketing
Changing culture to drive transformation | Culture
Harmonizing social responsibility and business priorities | Sustainability
Above all, they face challenges making the employee behavioral changes required to achieve a true transformation.
Founded with the mission to develop, finance, produce and market entertainment that creates cultural connections, tells powerful stories, and attracts audiences and platforms alike.
With decades of expertise in the entertainment industry, our teams produce content that drives the cultural conversation, utilises innovative commercial models and creates value from entertainment for our brand clients and partners.
Our team of industry experts have developed an insight-led process proven to help brands navigate the ever-evolving entertainment landscape and develop an effective entertainment strategy. We lead with story and are powered by research and cutting-edge data science and analytics.
We bring together advertisers, creators and industry partners to produce and distribute world-class original entertainment projects for brands in all sectors.
We bring together the world’s largest entertainment properties and platforms with boundary pushing brands to create and execute highly effective partnership marketing campaigns.
We provide data-led entertainment industry insights and analysis that creates business value for our partners and clients.
We invest in premium content and IP that creates value for our partners and brands.
Our expert teams develop and produce large-scale international film and TV productions for major global platforms and broadcasters.
Rooted in Japanese heritage and shaped by decades of leadership in advertising and innovation, we’ve combined our deep cultural understanding with a passion for the gaming industry to create a global powerhouse in gaming marketing. Gaming is no longer just a pastime—it’s a cultural and economic giant, bigger than music and movies combined. It’s where people play, watch, and connect.
We’re here to help brands authentically engage with gamers—whether you’re taking your first steps into the gaming world or leveling up your existing strategy. Our team of experts brings a wealth of experience, a network of unparalleled partnerships, and an innovative approach to ensure your brand thrives in this dynamic space.
To us, health is more than just another category. We believe in Living Health. Every day. Living it and breathing it: to better understand the personal emotions, desires, and needs of every health experience — no matter how positive or negative that experience is. To boldly drive transformation to impact the lives of people through the power of Living Health. Because only when you live it can you change it.
Through a global teaming platform of thousands of category experts, we are transforming the healthcare agency services model. We specialize in health, wellness, and pharmaceutical marketing across our global agency brands, specialist agencies, and select ecosystems of external partners.
Our integrated network of offices includes New York, Philadelphia, Chicago, Toronto, Munich, Frankfurt, Tokyo, Shanghai, and Milan.
Customer insights enable brands to orchestrate meaningful experiences and deliver resonating content that is more likely to produce results, create tighter customer relationships and drive value. But we are witnessing a paradigm shift in consumer data access.
New privacy regulations, the death of the third-party cookie, and the obsolescence of third-party data are hindering brands’ ability to craft data-driven marketing programs and marketers run the risk of seeing their investments end up having a drop in the ocean effect.
In order to adapt to this paradigm shift and thrive in the new consumer data landscape, brands need to build identity-based marketing strategies that leverage and feed into private identity graphs, so they can personalize experiences while operating in a privacy-safe environment.
The world of Media and Marketing continues to evolve at pace. Organisations that succeed in today’s data-driven world are those that are future-fit, digitally mature and agile enough to take advantage of consumer and market changes.
Almost all organisations are engaged in some form of marketing transformation program, but it is only the organisations that are truly adaptive that are able to drive disproportionate growth vs their competition, realise improved market share, increase cost efficiency and improve overall marketing effectiveness.
Sadly, in reality, many are struggling to realise the expected benefits from their change programs. Schema was created specifically to address this situation, making sure your organisation doesn’t just make change happen, but makes it last.
The values and behaviours of the modern B2B buyer are changing.
To succeed, brands need to navigate the traditionally siloed worlds of marketing and sales to deliver a connected experience which resonates with buyers’ personal values.
However, many brands are struggling to adapt to the pace of change, often coming up short of these expectations.
Dentsu is uniquely positioned to rewrite the playbook for B2B. Dentsu B2B connects marketing, sales and customers – creating experiences that grow business and drive revenue growth.
We innovate to impact with global B2B scale, seamlessly connecting marketing and sales across the customer buying journey that drive outcomes and measure impact.
dentsu
Regent’s Place
10 Triton Street
London
NW1 3BF
Email: sayako.fujimura@dentsu-group.com
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